Are you an expert in martial arts and have you decided to start your own business? Nowadays, setting up a training center of martial arts or dojo is a business that is growing as it is a sport that every day has more followers, it is the kind of discipline that benefits both the body and the mind.
How to set up a martial arts training center
However, it is essential for the management of this type of business to have the knowledge and experience in some category of martial arts or, failing that, to associate or hire a professional.
Reasons to start a martial arts training center
Accounts with a wide diversity of potential clients: from children to seniors, of both sexes
It has a broad demand
You have the possibility to work from home if you adapt it correctly
To start, you do not need expensive implements
Because it is a sports activity, it has family support
In disciplines such as Karate and Kickboxing, you can burn 300 to 900 calories per hour, which makes them excellent alternatives to stay in shape.
It develops skill, speed, agility, strength, flexibility and good reflexes, improving the quality of life.
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TYPES OF MARTIAL ARTS
These are some of the most popular, although there are more categories:
- Fictional martial arts
- Mixed martial arts
- Tai Chi Chuan
- Jeet Kune Do
- Wing Chun
Locative aspects to mount a training center of martial arts or dojo
Study what is your closest competence and based on that information, establish a strategy that allows you to differentiate yourself from others, for example, you could diversify by offering martial arts courses other than those that are established.
For a training center of martial arts is recommended a size near or more than 100 square meters, with good ventilation and that is located in an area of large pedestrian traffic, vehicular or close to schools and residential places, as children are potential students.
It is recommended that toilets, locker rooms, and emergency exits be arranged in the premises. You must also adapt it with a special floor, mirrors on the walls, with proper lighting, sound equipment, and the appropriate decoration to create an attractive environment in which you can include trophies, belts, diplomas, and photographs.
Cachagolpes, palchaguis, breastplates, domis, mats, sacks, masks, box gloves. If this is within your possibilities you can include a store with the essential products for martial arts classes at your school.
Strategies when defining the offer when setting up a martial arts training center or dojo
Apart from serving users with certain interests, it is advisable to segment your students into groups according to the range of their ages:
- Young boys
- Older adults
- And by levels:
In addition, if you join an official association, you can include in the structure of your courses evaluations for the change of belt, participate in official competitions and organize tournaments.
Promote your martial arts school
Your work does not end once your martial arts training center is constituted, on the contrary, it is the moment to promote your growth and what to do by means of flyers, offering discounts for the additional person, with demonstration classes, with special plans per semester or annual or with family plans. You can also make use of technological tools and social networks.
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