The growing demand for infographics

If you are looking for a way to convey complicated data to your customers, infographics can capture your audience’s attention. Let’s take a look at why infographics work and the most effective ways to employ them on your website.

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Why use infographics?

Basically, the statistics show that they work. According to Forbes, over 90 per cent of consumers prefer visual media over text-based content. Many people are ‘visual learners’, which means they are far more likely to read and remember information from an image than a paragraph of text. It is therefore no surprise that infographics are increasingly being used to engage consumers and persuade them to buy.

What’s more, did you know that companies that use infographics see a greater increase in website traffic and customer engagement than those that do not? An infographic displays complexity in an engaging way; in addition, if you use a consistent overall design, it adds value to your branding. Get it right and users will share it on social media, leading to increased referral traffic and a better Google page ranking. Finally, the more valuable the visual content you create, the more likely others will want to make use of it, which means backlinks to your site and a useful boost to your SEO.

Creating infographics

Consult a professional team such as to help you create effective and valuable infographics. If you need a website design company Gloucester has a number of options, so look for a reputable team with a varied work portfolio.

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Infographic tips:

1. Get your header right. This is what grabs the reader’s attention, just like the headline in a newspaper. Provide the essential information, but keep it brief and incisive.

2. Know your data. Statistics must be accurate, so ensure your sources are reliable and credit them where necessary.

3. Research your audience. An effective infographic includes content that people care about; the more targeted the content, the better.

4. Streamline your information. Focusing tightly on a topic ensures the infographic is relevant, on-message and easy to process.

5. Strike a balance between text and graphics. Get this right and you will have an appealing and memorable infographic.

Creating and using effective infographics is increasingly seen as a business necessity. The above tips are a great starting point for getting your audience’s attention and engagement.

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