Key Corporate Event Trends for 2018

Corporate events are still vital in the business world and can help build up and maintain your valuable network of clients – indeed, many clients now expect invitations to these events as part of being recruited or retained.

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What Can They Be Used For?

Corporate events can be used for a number of purposes, including networking, building team morale, celebrating company and employee success/milestones, fundraising, raising awareness and launching new products.

In 2015, £1.2bn was spent on corporate hospitality and corporate events in the UK, with the events sector contributing a total of £41.2 billion to the economy in that year.

If you are based in the Irish capital and looking for help organising a corporate event, then why not take a look at the website of an events agency in Dublin such as today?

The Latest Trends in Corporate Events


Whilst some organisations will happily stick with traditional run-of-the–mill venues such as hotels and conference centres, an increasing trend is toward using more unique venues. This can greatly enhance the attraction of the event, as some attendees will go purely for the venue, and the venue itself can be used as a unique selling point.

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Increased Interaction

The increase in the number of interactive sessions, competitions and workshops is likely to continue, together with the trend towards fewer formal speaker presentations and encouraging audiences to question/debate rather than just listen.

New Technologies

The development of, and easier access to, new technologies will continue to provide corporate events organisers with exciting and innovative ways to engage with their audiences. For example, Facebook Live gives the opportunity to broadcast important aspects of events such as keynote speeches and high-profile debates online to virtual attendees.

Advances in technology such as Virtual Reality, Augmented Reality and AI mean that corporate events will now include more ‘cutting-edge’ elements such as virtual activities (e.g. Pokemon Go-type games), virtual assistants, interactive guides (perhaps on iPads/handsets like those used in museums) and even robots or holograms to help attendees check in and provide information.


More sophisticated data will enable event planners to incorporate upcoming trends as well as the personal interests of attendees. This data will also help with one-on-one marketing to potential attendees. Session focuses, schedules and extras such as competition prizes will be customised based on individual interests.

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