We use social media to keep in touch with friends and family, to share news, and to access information and products from the brands we support.
57.1 million Brits use social media. This means that businesses can benefit from increased customer engagement when they frequent the right platform.
Choose a platform
Many marketing strategy consultants suggest that businesses identify their target audience and frequent the social media sites that they use most. This allows them to forge meaningful connections with the people who are most likely to support their brand.
To choose the right platform, you need to identify your target demographic. Where do they come from, what do they want, what need can you satisfy? These questions will help you to target your marketing on the right platform.
Decide how to use it
Will your social media feed direct customers to a website or invite them to visit a physical store? Will it be a one-stop shop for all customer engagement and sales? You must decide on the purpose of your social media account as this will influence the amount of time and money that you spend on it.
Specialist advisors such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant can help you to make your marketing strategy a reality if you are just starting out.
Plan your content to ensure that your posts are valuable to your audience. Encourage engagement and respond to comments and questions. By engaging with your audience, you will trigger the system’s algorithms to push your posts to a wider audience.
Review and refine
All social media platforms allow you to track and monitor visitor statistics so that you can refine your marketing strategy to achieve greater levels of success. Use these metrics to increase your reach and appeal to as many people in your target demographic as possible.