A banner ad is a form of online advertising that is sometimes also known as a display ad. Banner ads are designed to capture the attention of website visitors and are usually placed in high-visibility locations. They encourage visitors to click on the ad, as they are often bright and inviting, using images to convey the message. Banner ads are one of the most common types of digital advertising.
Banner advertising is big business – according to a report by Statista, spending on banner advertising is projected to reach over US$160bn in 2023. But why are banner ads so effective?
Brand Visibility
One of the main reasons to use a banner ad is to advertise a brand, creating visibility and awareness. These ads are strategically placed on websites with relevant content, causing the visitors to see them and, more importantly, click on them for more information.
Cost
Banner ads are either cost per mille (CPM) or cost per click (CPC). Cost per mille (CPM) means that the company pays for every 1,000 impressions of their advert (i.e. the ad has been “seen” 1,000 times). In contrast, cost per click (CPC) means that the company pays the advertising fee every time the ad is clicked on.
Website Traffic
When visitors click on a banner ad, this drives website traffic directly to the advertiser’s site. This click-through traffic can result in increased website visits, which may lead to higher sales, conversion rates and user engagement.
HTML5 banner ads are important when it comes to website traffic, as they offer versatility and compatibility across various devices and platforms. HTML5 banner ads allow for interactive, engaging and visually appealing content, providing a better user experience. If you are interested in HTML5 banner ads, you can find more information by contacting a specialist agency such as https://thebannermen.com/banners/animated-ads/HTML5/.
Banner ads are a great way to expand a business’s online presence as they can reach target audiences effectively and effortlessly. Not only do they increase brand visibility and drive website traffic, but they also help customers to re-engage whilst promoting products and services.
