A sign that reads well during the day can be invisible at night. This could be a problem if your business gets an evening custom.
Choose the Right Light Source
Spotlights mounted externally can easily provide the solution to visibility at night for existing signs. Backlit or LED halo letters take this a step further, by providing a solution that pushes light out rather than relying on a beam of light.
Pick High-Contrast Colours
Using a light coloured lettering on a dark background such as white, pale yellow or bright green on a deep navy or black background will hold up better at night than subtle closely matched colours.
Aim Lights to Avoid Shadow
Place the external light source so that it casts light directly onto the lettering. If the light is mounted too low or at an angle then it will create shadows within the lettering, making it difficult to read from the pavement.
Use Reflective Materials on Unlit Signs
Retro-reflective vinyl can also be used on unlit signage to render it more visible.
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Check Font Size and Weight
Thin, condensed fonts quickly lose detail in low light. A bold, well-spaced font of generous size will always read better than a delicate script.
A few simple changes to your current signage can make all the difference in creating a visible night time sign.
