Liverpool FC and Wasabi Technologies have agreed a new multi-year partnership, which builds on their existing relationship and Wasabi’s role behind the scenes, and the club is hoping the cloud storage specialist can help them to reach more supporters around the world more quickly and efficiently.
Digital content and LFC
Modern football clubs create huge amounts of video and photography every day and storing and managing all of this material is naturally quite important, especially for clubs like LFC with global audiences. The renewed partnership will support Liverpool’s growing media operations, helping the club deliver content for their social media and TV channel – things like highlights, interviews and behind-the-scenes features.
If you’re running a business, it’s possible to work with a Wasabi partner as well, like this example https://www.primesys.co.uk/partnerships/wasabi/, to help make use of cloud storage services in different sectors.
Partnership success beyond technology
This Wasabi collaboration has also extended into community projects and wider brand activity. During the previous agreement, the partnership generated significant visibility and featured in campaigns linked to the club’s charitable work.
As football clubs become media brands in their own right, tech partnerships like this are playing a bigger role than a lot of supporters realise, because that reliable storage and faster access to content will allow clubs to respond instantly to moments that can gain traction online.
The latest agreement suggests both organisations see long-term value in continuing the relationship, with further investment in the systems supporting the club’s global audience and giving Wasabi even more exposure as a global tech company.
