A well-designed website is a combination of carefully considered layout, colour palette, typography, and user interactivity. Here we will share six elements of visually appealing web design.
1. Pick a limited colour palette
Selecting a cohesive colour palette is pivotal in establishing a visual identity for your website. Limit the number of primary colours to two or three key colours to maintain consistency and coherence. For those looking for website design Surrey, an agency such as www.akikodesign.com/design/web-and-digital/ will be able to assist you in choosing a cohesive colour palette.
2. Make graphics go well together
Ensure that all graphics on your website share a common design language. Whether it’s icons, images or illustrations, maintaining a consistent style enhances the overall visual appeal.
3. Keep your design balanced
Strive for balance by distributing design elements proportionally. Balance doesn’t necessarily mean symmetry as asymmetry can be effective when elements are strategically placed. Aim for a harmonious composition that guides the user’s eye without creating a sense of imbalance or confusion.
4. Compartmentalise your design using grids
Implementing a grid system provides structure and organisation to your layout. Grids help to compartmentalise content, ensuring a logical flow and easy navigation for users. Whether it’s a simple two-column grid or a more complex modular grid, this approach enhances readability and contributes to an organised visual hierarchy.
5. Improve your website typography
Typography is a powerful design element that influences how users perceive and interact with content. Choose legible fonts that align with your brand, and ensure optimal line spacing.
6. Add white space around elements to make them stand out
Embrace white space, also known as negative space, to give your design room to breathe. Adequate spacing around elements highlights their importance, prevents visual clutter and enhances overall clarity.