Branding goes through trend cycles like any other aspect of modern life, and this marketing essential can look fresh – or outdated – depending on the approach your business takes. Regardless as to whether you are going for fashion-led or timeless, these are the branding trends worth knowing in 2023.
Monochromatic colour palettes
These are being seen everywhere to create a simple cohesive look – often used with neutral colours that give a sense of calm.
The right photography can make or break a campaign, and today’s trend is for mood-led photography that creates a sense of atmosphere and place. Brands are currently using images to tell their story rather than relying too heavily upon text.
AI might be the buzz of the day, but customers are loving hand-drawn illustrations that bring the best of human-led art to life. Marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ are seeing the trend for illustration and unique art gaining traction in 2023.
Sometimes the best campaigns are big and bold, and the trend for simple, maximal style is gaining real traction in 2023. From 90s-styled graphics to oversized visuals, this look is big and arresting.
Another interesting trend has seen mascots coming back into the fore after years of being phased out in favour of more sophisticated, text-based marketing trends.
Customers want eco-friendly products and services, so marketing campaigns are catching up with colours, designs and graphics that reinforce a sense of environmentalism and sustainability. Look for features such as natural colour palettes and rough, unbleached paper.
Fun with fonts
Again, whereas marketing became a touch serious just a few years ago, today the sense of fun is coming back online with fun, quirky fonts that don’t take themselves too seriously any more. Brands are having fun with fonts once again, often with bold colours and innovative uses that create a sense of association in the reader’s mind.
So with these new directions in mind, how will your business evolve its brand in 2023?