That £200 website offer is awfully tempting when you’re just getting started or working with a small budget. I mean, you just needed something on the internet didn’t you? Unfortunately, going for the cheapest web design option often backfires and costs you a lot more in the long run.
Poor Performance Equals Lost Revenue
Cheap websites are typically slow to load, have clunky navigation and terrible mobile optimisation. When your site is taking longer than 3 seconds to load, you are already losing a customer even before they see what kind of services/products that you provide. According to research, a one-second delay in page load time can cost 7% conversions. That’s £50,000 for a business turning over the same amount each year — just from poor performance alone.
The SEO Nightmare
Web developers on a budget will often not include any search engine optimisation at all! While your website might look good and be brand new, if it does not have proper SEO foundation then Google will never come to know its existence. Without a good site structure, meta tags and images optimisation you will never rank on search engines. The cost of employing an SEO specialist further down the line to address these fundamental errors can quickly top £2,000.
Security Vulnerabilities
Old templates, plugins and security methods are often used for websites that do not require high fees. Hacked (and budget sites are the ideal targets) = potentially significant downtime, missing data and brand damage. All of the sudden, that premium design web package sounds like a bargain.
The Redesign Reality
Almost all cheap websites are out-dated within 12 to 18 months. They cannot scale with your business, come without proper functionality and often look outdated after a short period of time. Bringing in a great designer later costs orders of magnitude more than building it right from the start. For Web Design Cardiff, visit https://www.accent-adc.co.uk/service/web-design-cardiff/
Making the Smart Investment
Good web design isn’t just about how a site looks — it’s about making sure your website provides real value to your audience. A good site will surely benefit your business in many ways – better user experience, higher search rankings, advanced security, and brand credibility.
Calculate the real cost of bad web design before you go with that cheaper option. The very first impression of your business, in many cases, is its one and only place possible customers will come is on your website. Make it count.
